December 08, 2011 at 04:06PM
You used to have to be in an Ivy League University to get on Facebook. Now you have to be on Facebook to get in to an Ivy League University. #infographic
November 30, 2011 at 10:32AM
Asian Insight: What the Klout:
We all have online influence, it’s just not always easy to measure it. Many are turning to tools like Klout, only to be confused by what they find…
asianinsight by Charlotte Ingram:
Over my lunch break I decided to check my Klout score, not because I believe that Klout is a credible tool of influence measurement but because I was curious and looking for something to do.
It turns out that I am influential about:
- Jack Sparrow
- Hong Kong
- Dolls
Yup, that’s…
Turns out that Charlotte is a lot more influential than that. So are you.
Each and every one of us has the ability to influence other people. Maybe not mass audiences, but that shouldn’t matter in the network era. We don’t need to measure influence the way newspapers measured circulation, or TV measured viewership.
The network effect of one person influencing a few friends who influence a few friends who influence a few friends and so on means that a single person can cause a chain reaction that they (and many influence measuring tools) are completely unaware of.
November 03, 2011 at 11:55PM
Augmented Reality Pop-Up Stores Near Famous Landmarks @PSFK
For a few days during late October, British department store Debenhams launched an augmented reality pop up store service where shoppers can try on outfits near the UK’s tourist attractions. Shoppers with an iPhone or iPad 2 can use their device to scan the scene around 5 famous landmarks to find the store’s selection of party dresses – and once located, they can virtually try them on a picture of themselves, share and even order. Users of the Debenhams app were also given an exclusive 20% discount and could upload their images to Facebook and Twitter to get feedback from their friends and followers.
The “virtual stores” popped up at the end of last month in London’s Trafalgar Square, Glasgow’s George Square, Birmingham’s Centenary Square, Manchester’s Albert Square and Cardiff Castle in Walkess. Debenhams.com director Simon Forster says about the project:
via PSFK:
November 03, 2011 at 11:44PM
Under the Influence of Story:
The first stories that influence us are our own stories of identity.
September 30, 2011 at 09:59AM
Facebook may someday get you more than air miles.
September 24, 2011 at 10:50PM
The (Re)Humanization of Business:
Social media succeeded by abandoning the traditional mindset and assumptions of our machine-based organizations, and instead embracing ideas that are much more consistent with what it means to be human. In social media, relationships matter. So does trust. So do things like meaning, humor, transparency, authenticity, and creativity. Social media is built on the
principle that control is a thing of the past, and that the results you get are not always the ones that you were seeking when you started. Those principles are much more aligned with what it means to be human, than with what makes machines work well. That is fundamentally why
social media has been so explosive. We like being human. We can’t help it. When we get access to something that lets more of our humanity come out, we are drawn to it. That is why we are flocking to social media.
September 24, 2011 at 08:32PM
Who’s Using Tumblr? - eMarketer
Slightly more than 57% of Tumblr users were under the age of 34
September 24, 2011 at 01:24PM
Facebook Timeline: Teaching Data to Speak Humanely:
Yesterday, Facebook unveiled their new “Timeline” design. Largely imagined by Sam Lessin and Nicholas Feltron, the design coaxes personal actions recorded by Facebook into a humane, emotional, interface for a given history1. Users can delve into their content not as images, notes, and…
Since 2007, Jay Oatway has led Hong Kong in social media reach and influence. With more than 100,000 followers worldwide and a Klout influence score in the top percentile, Jay has been dubbed “Hong Kong’s answer to Twitter royalty” by Marketing magazine.
His tweets on web trends, social media developments and geek culture are among the most shared on Twitter.
When not tweeting, Jay provides social media training on how to tell stories that captivate, how to grow an audience that matters, and how to cultivate online influence that can deliver results.
Working as both a tech-journalist and digital strategist in Hong Kong since 1997, Jay has become a leading independent social media authority, speaking extensively to businesses about harnessing the power of the new digital tools.
